/ archive

Selected work, 2019 – now.

A growing archive of logos, app icons, game graphics, characters, thumbnails and social campaigns — grouped by what they are, so you can jump straight to the work you need.

/ Play Store Game

Play Store Games

Live titles shipped on Google Play

3 projects

My Family Town: Baby Care▶ Play StoreGame · My Family Town: Baby Care

Play Store Game · 2024

My Family Town: Baby Care

My Family Town

Game artKidsToddler
Supermarket Cashier Tycoon▶ Play StoreGame · Supermarket Cashier Tycoon

Play Store Game · 2024

Supermarket Cashier Tycoon

My Family Town

SimulatorTycoonStore
Pregnant Mommy & Newborn Care▶ Play StoreGame · Pregnant Mommy & Newborn Care

Play Store Game · 2023

Pregnant Mommy & Newborn Care

My Family Town

FamilyCareKids

/ Logo

Logos & Brand Identity

Marks, monograms and brand systems

9 projects

Lahore Resin Art — Brand LogoLogo · Lahore Resin Art

Logo · 2024

Lahore Resin Art — Brand Logo

Lahore Resin Art

Elegant circular brand logo for Lahore Resin Art — soft pink watercolor wash, rose-gold double outline, delicate butterfly and crown crest with a script wordmark. Designed for resin jewelry & lifestyle product branding.

Role:
Logo design & brand mark
Tools:
Photoshop, Illustrator
IdentityWatercolorRose Gold
NEXA — Circular EmblemLogo · NEXA

Logo · 2024

NEXA — Circular Emblem

NEXA

Primary NEXA emblem — split navy & teal circular frame with a clean serif wordmark. Designed as the master mark for the brand identity system.

Role:
Logo design
Tools:
Illustrator
IdentityEmblemTech
NEXA — Monogram LockupLogo · NEXA

Logo · 2024

NEXA — Monogram Lockup

NEXA

Alternate NEXA lockup with a bold C-shaped monogram cradling the wordmark and a teal underline accent. Built for app icon and avatar use.

Role:
Logo variation
Tools:
Illustrator
MonogramWordmark
NEXA — Iconic VariantLogo · NEXA

Logo · 2024

NEXA — Iconic Variant

NEXA

Expressive NEXA variant featuring an arrow-X mark and abstract chain motif — used for marketing materials and social profile artwork.

Role:
Logo variation
Tools:
Illustrator, Photoshop
IconVariant
Dun & Bradstreet — Logo Concept SheetLogo · Dun & Bradstreet (International)

Logo · 2024

Dun & Bradstreet — Logo Concept Sheet

Dun & Bradstreet (International)

A nine-direction logo exploration for international data & analytics brand Dun & Bradstreet — covering minimalist monogram, abstract symbol, nature-inspired mark, geometric shapes, handmade illustration, script wordmark, mascot character, classic serif lockup and crest/shield variants. Presented as a single concept board for client review.

Role:
Logo design & brand exploration
Tools:
Illustrator, Photoshop
IdentityInternationalConceptsExploration
PROYU — Sports Brand LogoLogo · PROYU

Logo · 2024

PROYU — Sports Brand Logo

PROYU

Bold red oval emblem for PROYU — dynamic athlete figure with a sweeping checkmark integrated into a custom italic wordmark. Designed for energetic sportswear branding.

Role:
Logo design & brand mark
Tools:
Illustrator
SportsEmblemBold
Beamology — Lightbulb WordmarkLogo · Beamology

Logo · 2024

Beamology — Lightbulb Wordmark

Beamology

Editorial-style logo for Beamology — hand-drawn glowing lightbulb sitting between an elegant serif wordmark. Warm, ideas-led identity for a creative consultancy.

Role:
Logo design & illustration
Tools:
Illustrator, Procreate
WordmarkIllustratedEditorial
Dravix — Edge of TomorrowLogo · Dravix

Logo · 2024

Dravix — Edge of Tomorrow

Dravix

Modern tech logo for Dravix — gradient cyan-to-blue D containing a circuit/analytics motif, paired with a strong italic wordmark and 'Edge of Tomorrow' tagline. Built for a forward-looking SaaS brand.

Role:
Logo design & brand identity
Tools:
Illustrator
TechGradientWordmark
JP — Personal MonogramLogo · Private Client

Logo · 2024

JP — Personal Monogram

Private Client

Elegant interlocking J & P monogram on a warm mustard background — high-contrast serif letterforms designed as a personal brand mark and avatar.

Role:
Monogram design
Tools:
Illustrator
MonogramSerifPersonal

/ App Icon

App Icons

Store-ready icon design

1 project

Princess Coloring Book — App IconApp Icon · Kids Coloring Studio

App Icon · 2024

Princess Coloring Book — App Icon

Kids Coloring Studio

Sparkly purple-themed app icon for a kids' princess coloring book game — features a happy princess sticker, rainbow crayons, butterflies and lipstick props on a notebook page. Designed to stand out in the Play Store kids category.

Role:
Icon design & illustration
Tools:
Photoshop, Illustrator
IconKidsColoring

/ Game Graphic

Game Graphics & Feature Art

In-game art, UI scenes and Play Store feature graphics

15 projects

Baby Adventure — Play Store Feature GraphicGame Art · Baby Adventure

Game Graphic · 2024

Baby Adventure — Play Store Feature Graphic

Baby Adventure

Three-panel Play Store feature graphic for Baby Adventure — Gameroom menu, mini-game grid and Kitchen scene. Designed to communicate the full play experience at a glance and drive installs.

Role:
Layout, illustration & typography
Tools:
Photoshop, Illustrator
Feature GraphicPlay StoreKids
Bank of City — Main Menu ScreenGame Art · City Games

Game Graphic · 2024

Bank of City — Main Menu Screen

City Games

Main menu illustration for the Bank of City game — full character lineup in front of a stylized city skyline with a custom 3D 'Bank of City' logo lockup, play button and CTA buttons.

Role:
Scene + UI + logo lockup
Tools:
Photoshop, Illustrator
Main MenuUICartoon
Mermaid World — Food Court PromoGame Art · Mermaid World

Game Graphic · 2024

Mermaid World — Food Court Promo

Mermaid World

Multi-panel promo graphic for the Mermaid World 'Food Court' update — underwater scenes with the full mermaid cast, custom multi-color 'Have Fun in Food Court' lockup and supporting environment art.

Role:
Composition, characters & lettering
Tools:
Photoshop
PromoUnderwaterCast
Makeup Salon — Gameplay SceneGame Art · Makeup Salon — Gameplay Scene

Game Graphic · 2024

Makeup Salon — Gameplay Scene

Cartoon makeup salon gameplay scene with two playable characters, a full props row (palettes, mirror, lipsticks, brushes) and a pastel parlor background — built as the main play screen for a casual makeover game.

Role:
Scene & prop illustration
Tools:
Photoshop, Illustrator
SalonGameplayCartoon
ASMR Foot Care — Gameplay AssetGame Art · ASMR Foot Care — Gameplay Asset

Game Graphic · 2024

ASMR Foot Care — Gameplay Asset

Detailed semi-realistic gameplay illustration for an ASMR foot care / treatment game — multiple problem layers (worms, bubbles, wounds, nail issues) painted as removable game assets over a deep blue cloth background.

Role:
Illustration & asset layering
Tools:
Photoshop
ASMRMedicalGameplay
ASMR Eye Care — Gameplay AssetGame Art · ASMR Eye Care — Gameplay Asset

Game Graphic · 2024

ASMR Eye Care — Gameplay Asset

Close-up semi-realistic eye illustration for an ASMR eye treatment game — green iris, layered infection details, piercings and removable problem assets designed for a satisfying tap-to-clean gameplay loop.

Role:
Illustration & asset layering
Tools:
Photoshop
ASMRMedicalGameplay
Egypt Pyramids — Game BackgroundGame Art · Egypt Pyramids — Game Background

Game Graphic · 2024

Egypt Pyramids — Game Background

Cartoon Egypt-themed game background featuring the Sphinx, pyramids, palms and a desert foreground — designed as a level/scene backdrop for a kids' adventure game.

Role:
Background illustration
Tools:
Photoshop, Illustrator
BackgroundEnvironmentCartoon
Eiffel Tower — Game AssetGame Art · Eiffel Tower — Game Asset

Game Graphic · 2024

Eiffel Tower — Game Asset

Stylized vector Eiffel Tower asset built for a Paris-themed level — includes interactive UI button slots on the mid-deck for in-game navigation.

Role:
Vector asset design
Tools:
Illustrator
AssetLandmarkVector
Supermarket — Storefront SceneGame Art · Supermarket — Storefront Scene

Game Graphic · 2024

Supermarket — Storefront Scene

Full storefront scene for a kids' supermarket game — glittery 'Super Market' logo lockup, shopper + delivery boy characters, balloon arch, candy props and a delivery truck loaded with star-marked boxes.

Role:
Scene illustration & lockup
Tools:
Photoshop, Illustrator
SceneCartoonKids
Let's Paint Princess — Coloring Feature GraphicGame Art · Let's Paint Princess — Coloring Feature Graphic

Game Graphic · 2024

Let's Paint Princess — Coloring Feature Graphic

Play Store feature graphic for 'Let's Paint Princess Colouring Book' — three colored-in princess pages with hovering crayons, bubble-style title bar and bright candy palette.

Role:
Layout, illustration & typography
Tools:
Photoshop, Illustrator
Feature GraphicColoringKids
Cookie Shop — Learn & Have Fun SceneGame Art · Cookie Shop — Learn & Have Fun Scene

Game Graphic · 2024

Cookie Shop — Learn & Have Fun Scene

Tutorial gameplay screen for a cookie/biscuit shop game — shopping list panel, pointing hand cue, four cookie trays and bright 'Get Ready to Learn and Have Fun' speech card.

Role:
Scene & UI illustration
Tools:
Photoshop
GameplayTutorialKids
Coloring Game — Choose Your Themes MenuGame Art · Coloring Game — Choose Your Themes Menu

Game Graphic · 2024

Coloring Game — Choose Your Themes Menu

Theme selection screen for a kids coloring game — six framed previews (Garden, Glitter, Underwater, Magic, Nails, Characters) on a sparkly pastel backdrop with rope-twist borders and rainbow gradient lettering.

Role:
UI scene & lettering
Tools:
Photoshop, Illustrator
MenuSelectionKids
Coloring Game — Princess Painting ScreenGame Art · Coloring Game — Princess Painting Screen

Game Graphic · 2024

Coloring Game — Princess Painting Screen

In-game coloring screen — princess outline in a sparkly garden, with a pencil color picker rail, eraser button and emoji reaction buttons. Built as the main play view of the coloring app.

Role:
Scene illustration & UI
Tools:
Photoshop, Illustrator
GameplayColoringUI
Castle World — Level Selection ScreenGame Art · Castle World — Level Selection Screen

Game Graphic · 2024

Castle World — Level Selection Screen

Vertical castle level-selection screen — three-storey pink castle housing salon, beauty and dress-up rooms, with floating play buttons, balloon clusters and a rainbow sky backdrop.

Role:
Scene composition & UI
Tools:
Photoshop, Illustrator
SelectionSceneKids
School Life — Game Feature GraphicGame Art · School Life — Game Feature Graphic

Game Graphic · 2024

School Life — Game Feature Graphic

Feature graphic for 'School Life' — three smiling school-girl heroes around a paint-splattered notebook, classroom bunting, balloons and a layered red+blue 'School Life' lockup with a NEW badge.

Role:
Scene, lockup & layout
Tools:
Photoshop, Illustrator
Feature GraphicSchoolCast

/ Character Design

Character Design

Original characters & game cast

9 projects

Aria — Fashion Glam GirlCharacter · Aria

Character Design · 2024

Aria — Fashion Glam Girl

A high-fashion stylized character with golden curly hair, emerald green eyes and a hot pink co-ord set. Designed as a lifestyle / dress-up game lead with a Y2K Barbie-inspired aesthetic and crystal jewelry details.

Role:
Concept, line art & color
Tools:
Photoshop, Illustrator
FashionStylizedFemale
Luna — Chibi Sticker GirlCharacter · Luna

Character Design · 2024

Luna — Chibi Sticker Girl

Sparkly blue-haired chibi mascot with a heart hairclip and bow shoes — built as a transparent sticker asset for in-game UI, store badges and social stickers.

Role:
Full character illustration
Tools:
Procreate, Photoshop
ChibiStickerMascot
Dr. Mia — Hospital Game LeadCharacter · Dr. Mia

Character Design · 2024

Dr. Mia — Hospital Game Lead

Friendly cartoon doctor with stethoscope and lab coat, designed as the playable hero for a kids' hospital simulation game. Optimized for full-body posing and expression sheets.

Role:
Character design & rendering
Tools:
Photoshop
ProfessionHospitalFemale
Bloom — Pink Bunny MascotCharacter · Bloom

Character Design · 2024

Bloom — Pink Bunny Mascot

Soft pastel anthro bunny portrait with sparkle accents and a dreamy pink palette. Designed as a mascot / profile avatar with detailed shading, expressive eyes and clean line art ready for sticker and social use.

Role:
Character design & illustration
Tools:
Photoshop, Procreate
FurryMascotStylized
Mommy Hospital — Game CoverCharacter · Mommy Hospital

Character Design · 2023

Mommy Hospital — Game Cover

My Family Town

Multi-character hospital scene used as the Play Store feature graphic for the Pregnant Mommy & Newborn Care game. Includes mom, toddler and doctor characters with full background composition.

Role:
Characters, scene & composition
Tools:
Photoshop
SceneHospitalFamily
Supermarket Cashier — Hero SceneCharacter · Supermarket Cashier

Character Design · 2024

Supermarket Cashier — Hero Scene

My Family Town

Hero illustration of the cashier protagonist with a stylized supermarket interior. Built as the main marketing visual for the Supermarket Cashier Tycoon listing.

Role:
Character + environment
Tools:
Photoshop, Illustrator
SceneTycoonRetail
My Family Town — Family CastCharacter · My Family Town

Character Design · 2024

My Family Town — Family Cast

My Family Town

Full family cast illustration — mom, dad, baby and big brother — designed as the unifying cover art for the My Family Town franchise of games.

Role:
Cast design & composition
Tools:
Photoshop
FamilyCastCover Art
Kitchen Chef — Cooking Game SceneCharacter · Kitchen Chef

Character Design · 2024

Kitchen Chef — Cooking Game Scene

Cheerful chef character with a kawaii cat-shaped fried egg and pastel kitchen environment — created as the lead asset for a casual cooking mini-game.

Role:
Character & scene illustration
Tools:
Photoshop, Procreate
CookingSceneKawaii
Shopping Day — Mall SceneCharacter · Shopping Day

Character Design · 2024

Shopping Day — Mall Scene

Vibrant shopping mall scene led by a green-haired character with shopping baskets and supporting cast. Designed for a dress-up & shopping game splash screen.

Role:
Characters & background
Tools:
Photoshop
ShoppingMallScene

/ AI Creatives

AI Creatives

AI-generated visuals — prompted, composed and finished by hand

8 projects

Rabbi Zidni Ilma — Spiritual SceneRabbi Zidni Ilma — Spiritual Scene

AI Creatives · 2026

Rabbi Zidni Ilma — Spiritual Scene

Cinematic AI-crafted scene pairing the Qur'anic dua 'رَبِّ زِدْنِی عِلْمًا' with a sunset mosque, river reflection, lantern glow and an open Mushaf — composed and color-graded for social storytelling.

Role:
Prompting, composition & finishing
Tools:
AI Generation, Photoshop
IslamicCalligraphyCinematic
Louis Vuitton — Skyborne BagLouis Vuitton — Skyborne Bag

AI Creatives · 2026

Louis Vuitton — Skyborne Bag

Surreal luxury product visual — a monogrammed bag floating through golden-hour clouds. AI generated, hand-graded for warm cinematic light and brand-safe finish.

Role:
Concept & color grading
Tools:
AI Generation, Photoshop
LuxuryProductSurreal
Starbucks — Miniature CityStarbucks — Miniature City

AI Creatives · 2026

Starbucks — Miniature City

Tilt-shift miniature world built around a giant Starbucks cup at the centre of a tiny diorama city — AI generated and refined for sharp focal storytelling.

Role:
Concept & finishing
Tools:
AI Generation, Photoshop
Tilt-shiftProductMiniature
Hanfu Heroine — Castle PortraitHanfu Heroine — Castle Portrait

AI Creatives · 2026

Hanfu Heroine — Castle Portrait

Stylized AI portrait of a hanfu-inspired heroine framed by a misty castle skyline — used as a character key art for social storytelling.

Role:
Prompting & retouch
Tools:
AI Generation, Photoshop
PortraitStylizedFantasy
Little Hanfu — Studio PortraitLittle Hanfu — Studio Portrait

AI Creatives · 2026

Little Hanfu — Studio Portrait

Soft pastel studio portrait of a young hanfu character — clean composition, ideal as a profile / sticker asset.

Role:
Prompting & curation
Tools:
AI Generation
PortraitCuteStudio
Crystal Princess — Winter SceneCrystal Princess — Winter Scene

AI Creatives · 2026

Crystal Princess — Winter Scene

Chibi crystal-themed princess in front of an ice castle with snowflake wand — designed as a game-style key visual.

Role:
Concept & prompting
Tools:
AI Generation
ChibiFantasyWinter
Sky Crew — Airline CartoonSky Crew — Airline Cartoon

AI Creatives · 2026

Sky Crew — Airline Cartoon

Vibrant cartoon mascot scene with pilot, child and flight attendant celebrating in front of a cheerful private jet — built as a kids' travel game / app key art.

Role:
Concept & finishing
Tools:
AI Generation, Photoshop
CartoonMascotTravel
I Am Baby — Game CoverI Am Baby — Game Cover

AI Creatives · 2026

I Am Baby — Game Cover

Bright kids' game cover art with a joyful baby character, playful nursery setting and chunky 3D 'I Am Baby' lockup — ready for store listing & marketing.

Role:
Concept, type lockup & finishing
Tools:
AI Generation, Photoshop
KidsCover ArtCartoon

/ Thumbnail

YouTube Thumbnails

Click-driving thumbnail design

2 projects

Custom YouTube Thumbnail — Pixar-Style HeroThumbnail · Custom YouTube Thumbnail — Pixar-Style Hero

Thumbnail · 2024

Custom YouTube Thumbnail — Pixar-Style Hero

High-CTR YouTube thumbnail featuring a Pixar-style 3D character with an exaggerated grin, lightning storm background, glossy red 3D YouTube play buttons and bold yellow + white headline lettering. Designed as a service-promo thumbnail.

Role:
Composition, retouching & typography
Tools:
Photoshop, AI 3D render
YouTube3D StyleCTR
$50,000 Per Month — Money Niche ThumbnailThumbnail · $50,000 Per Month — Money Niche Thumbnail

Thumbnail · 2024

$50,000 Per Month — Money Niche Thumbnail

Bold money-niche YouTube thumbnail — shocked face stock, fiery red/orange light burst background, floating YouTube Shorts icons and high-contrast yellow '$50,000 PER MONTH' headline built for maximum scroll-stop on mobile feeds.

Role:
Composition, retouching & typography
Tools:
Photoshop
YouTubeMoneyCTR

/ Social Media

Social Media & Posters

Campaign posters and scroll-stopping social posts

8 projects

@zareshfaisal · grid preview

ZF

zareshfaisal

Punjab Food Authority (PFAHQ) · 2024

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Punjab Food Authority — Bara Naam Shikanjay Mein
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Punjab Food Authority — Bara Naam Shikanjay Mein

zareshfaisal Bold Urdu news-style social poster for Punjab Food Authority's surprise checking campaign in Lahore. Features layered field photography, dramatic 'لاہور' typography with red foil glow and a clear headline lockup highlighting fines issued and a major restaurant closure.

#urdu#newsposter#government#campaign
Role:
Layout, typography & photo composite
Tools:
Photoshop, Illustrator
ZF

zareshfaisal

Punjab Food Authority (PFAHQ) · 2024

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Punjab Food Authority — Headline Variant
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Punjab Food Authority — Headline Variant

zareshfaisal Alternate headline treatment for the same PFA Lahore campaign — explored a more aggressive type-driven 'بڑے نام شکنجے میں' lockup with a stronger red gradient and refined Urdu kerning while keeping the same evidence photography grid.

#urdu#variant#government
Role:
Typography variant & layout
Tools:
Photoshop, Illustrator
ZF

zareshfaisal

Punjab Food Authority (PFAHQ) · 2024

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Punjab Food Authority — Diamond Grid Poster
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Punjab Food Authority — Diamond Grid Poster

zareshfaisal Diamond-grid photo composition for PFA Lahore — five rotated photo tiles anchored by a central inspector portrait, with red ribbon banners carrying the Urdu headlines. Designed for square social feeds with the official PFA logo and social handles bar.

#urdu#photogrid#government#campaign
Role:
Composition, retouching & typography
Tools:
Photoshop, Illustrator
ZF

zareshfaisal

Personal · 2024

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Zaresh — Custom Phone Cover Collage
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Zaresh — Custom Phone Cover Collage

zareshfaisal Personal blue-toned aesthetic collage designed as a custom phone cover — layers Urdu poetry ('تم سا صرف تم ہی کو دیکھا'), a Nusrat Fateh Ali Khan Spotify card, hand-cut florals, lanterns, butterflies and a centered 'زریش' nastaliq wordmark over a Persian rug texture.

#phonecover#collage#urdu#aesthetic
Role:
Concept, collage & typography
Tools:
Photoshop, Procreate
ZF

zareshfaisal

BioLotric · 2024

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BioLotric — Azaadi Deal Campaign Poster
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BioLotric — Azaadi Deal Campaign Poster

zareshfaisal Independence Day campaign creative for BioLotric Biotin supplements — bold 'Azaadi Deal up to 43% OFF' typography, Buy 3 Get 1 Free product layout, dotted green texture background and a subtle Minar-e-Pakistan silhouette with '14 August' lockup. Designed for Instagram & Facebook ad placements.

#campaign#independenceday#product#promo
Role:
Concept, layout & typography
Tools:
Photoshop, Illustrator
ZF

zareshfaisal

BioLotric · 2024

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BioLotric Glowtric — Azaadi Deal Buy 6 Get 2
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BioLotric Glowtric — Azaadi Deal Buy 6 Get 2

zareshfaisal Companion Azaadi campaign creative for BioLotric Glowtric (Glutathione + Collagen + Vitamin C) — 'Buy 6 Get 2 Free' bundle layout with the same green dotted background, Minar-e-Pakistan silhouette and 14 August lockup as the wider campaign system.

#campaign#independenceday#product#promo
Role:
Concept, layout & typography
Tools:
Photoshop, Illustrator
ZF

zareshfaisal

Cause / Awareness · 2024

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Peace for Palestine — Pin Badge Mockup
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Peace for Palestine — Pin Badge Mockup

zareshfaisal Pin badge merchandise design for a 'Peace for Palestine — Let the Children Dream' awareness campaign. Hand-illustrated map of Palestine filled with olive branches, two children holding hands, doves of peace and soft florals — finished as a front + back pin mockup on a dark studio background.

#mockup#merch#illustration#awareness
Role:
Illustration, lettering & mockup
Tools:
Illustrator, Photoshop
ZF

zareshfaisal

Cause / Awareness · 2024

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Peace for Palestine — Pin Mockup (Angled)
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Peace for Palestine — Pin Mockup (Angled)

zareshfaisal Angled hero mockup of the 'Peace for Palestine — Let the Children Dream' pin badge — front design tilted in mid-air with the pin back floating behind on a dark studio backdrop. Used as the lead campaign image.

#mockup#merch#illustration#awareness
Role:
Illustration, lettering & mockup
Tools:
Illustrator, Photoshop